Label 5 blended Scotch whisky has launched its first single grain whisky which will initially roll out in the UK market.

Independent bottler Douglas Laing & Co has entered the single malt market with the launch of its non-age statement Strathearn single malt.

Diageo’s drinks accelerator arm Distil Ventures has made a minority investment in Japanese single malt producer Komasa Kanosuke Distillery.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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